Who Made Your Pants? is a campaigning lingerie brand based in Southampton, UK. We're about two things - amazing pants, and amazing women.
We think that every day should be a good pants day, and that there should be a little bit of gorgeous under everyone's clothes, something just for them. So we buy fabrics that have been sold on by big underwear companies at the end of season, stop them ending up as waste and turn them into gorgeous new pants that have a great start in life.
We also think that it's not really on for anyone to be made to work in bad conditions just for a cheap pair of pants. Who could feel lovely in something made in a bad place? So we make our pants in a great place. We've a little factory in Southampton where we create jobs for women who've had a hard time.